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RSCH 202 Entire Course-Embry

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RSCH 202 Entire Course-Embry

RSCH 202 Entire Course-Embry

RSCH202

RSCH 202 Full Course-Embry

RSCH202 Full Course 

Embry RSCH 202 Module 1 Discussion

Module 1 – Discussion: What does research mean to you?

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Discussion Topic: What is your definition of research? You may have “researched” a topic of personal interest in the recent past. Perhaps it was related to which degree to pursue, which branch of the military to join, which career to pursue, which car to purchase, which neighborhood to purchase a home in, or other decisions you needed to make. When you personally research a topic, it is something inherently interesting to you and you research it to learn about it so that you can make an informed decision. In this discussion board, introduce yourself by briefly telling your classmates your definition of research and about something you recently researched. Describe the techniques and tools you used to research your topic.

Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course. Please read these instructions for information (Links to an external site.) on accessing the discussion rubric.

Embry RSCH 202 Module 2 Discussion

Module 2 – Discussion: Variables and Problem Statements

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M2_Discussion.jpgIn this Discussion Activity, there are Three Scenarios (Links to an external site.) related to identifying variables and developing problem statements. You will be assigned one these scenarios based on the first letter of your last name.

Discussion Topic:

List and label the variables as independent, dependent, intervening, or moderating

Explain the relationships among the variables

Develop a problem statement for the situation

Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.

Embry RSCH 202 Module 3 Discussion

Module 3 – Discussion: Data Collection – Questionnaire

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An undergraduate student named Nicki created a Questionnaire Preview the document View in a new window to gain insight into people’s attitudes toward online shopping. To determine the attributes relevant to his study, Nicki first conducted face-to-face interviews. Then based on a rigorous analysis of those interviews, he developed the questionnaire. Read through Nicki’s proposed questionnaire and answer the following questions.

Discussion Topic:

Nicki’s questionnaire starts with questions seeking personal information from the respondents. Some researchers ask for personal data at the end rather than the beginning of the questionnaire. Which do you prefer and why?

Nicki uses a lot of closed questions that ask respondents to make choices among a set of alternatives given by the researcher. In closed questions, care must be taken to ensure that the alternatives are mutually exclusive and collectively exhaustive. Are there any of Nicki’s questions that are not mutually exclusive and collectively exhaustive? If so, which ones? Tell how you might revise those questions to make them mutually exclusive and collectively exhaustive.

Poor phrasing of questions can cause respondents to refuse to answer them or to answer incorrectly (either on purpose or because of misunderstanding). Do you think any of Nicki’s questions are poorly worded and should be reworded? If so, which ones and how would you reword the items?

Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.

Embry RSCH 202 Module 4 Discussion

Module 4 – Discussion: The moderating effect of involvement in product effectiveness

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Review the description of the proposed study with 4 discussion questions. Read the description, then answer your assigned question. Be sure to answer both parts, ‘a’ and ‘b’, of the question. You will pick a question based on the First Letter of your Last Name.

Posting Instructions: In your responses to this week’s discussion board, be sure to read the answers to questions other than the one assigned to you. Your postings must include a response to at least one other question. You should make your initial discussion board posting no later than the 4th day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.

Embry RSCH 202 Module 5 Discussion

Module 5 – Discussion: Sampling

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In this discussion there are five scenarios related to sampling Preview the document View in a new window. You will be assigned one of these scenarios based on the first letter of your last name.

5.4 Discussion.jpg

Discussion Topic: For your assigned scenario, indicate what would be the relevant population and the most appropriate sampling design. Be sure to give the reasons for your answers.

Posting Instructions: In your responses to this week’s discussion board, be sure to read the answers to scenarios other than the one assigned to you. Your postings must include a response to at least one other scenarios. You should make your initial discussion board posting no later than the 4th day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.

Embry RSCH 202 Module 6 Discussion

Module 6 – Discussion: Data analysis technique

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You will review five scenarios (Links to an external site.) related to selecting an appropriate data analysis technique. Select one of these scenarios based on the first letter of your last name. Review the PDF version Preview the document View in a new window if you are unable to play the scenarios.

6.3 Discussion.jpg

Discussion Topic: For your assigned scenario, state the null and alternate hypotheses (if applicable), indicate what would be the appropriate hypothesis test or analysis technique, and state why you selected that technique.

Posting Instructions: In your responses to this week’s discussion board, be sure to read the answers to scenarios other than the one assigned to you. Your postings must include a response to at least one other scenarios. You should make your initial discussion board posting no later than the 4th day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.

Embry RSCH 202 Module 7 Discussion

Module 7 – Discussion: Opportunities to Travel and Present your Research!

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Some professional organizations and colleges and universities provide opportunities for undergraduate students to present the results of their research. Some even offer stipends to cover travel expenses for undergraduates.

One example is the Council on Undergraduate Research (CUR). You can learn about events sponsored by CUR by going to the CUR website (Links to an external site.). On the homepage, click on Conferences & Events, then Student Events. CUR hosts an annual national conference on undergraduate research and also sponsors the annual Posters on the Hill event in Washington, DC. M6_CUR.png

Discussion Topic: For this discussion board, do an Internet search on “undergraduate research conferences” or a similar term, find an interesting undergraduate research conference or event that you might like to attend, and post a short description of that conference or event. Be unique – don’t post about a conference or event that another student has already described. Someone should describe the CUR events mentioned above in more detail, so, if you get on this early and are first, you can post about those!

Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.

Embry RSCH 202 Module 8 Discussion

Module 8 – Discussion: Qualitative Research Methods

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The paper by Beverly Hancock titled “Trent Focus for Research and Development in Primary Health Care Preview the document View in a new window” gives further explanations of qualitative research techniques and procedures primarily using health care examples. Read and study this paper and answer the questions as you go through the paper. After you complete your reading, go to the Module 8 Discussion Board and answer the following questions.

Discussion Topic:

At the end of Section 2 of the article, the author gives four research problem examples and asks you to determine the most appropriate qualitative method for each problem. Pose a problem related to your work environment that would be appropriate for qualitative research, and determine the most appropriate qualitative method of the four discussed in Section 2. Explain briefly why would you use that technique.

In Section 3, the author discusses interviews, focus groups, and observation. Suppose you want to use a focus group for the problem you described in Question 1 above. Briefly answer the following:

What is the geographical spread of your potential participants?

Are there any specific inclusion criteria for selecting participants? Is so, briefly explain the criteria.

Where or how could you obtain a list of potential participants?

Are there preexisting groups and what are the advantages and disadvantages of using those groups?

Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.

Embry RSCH 202 Module 9 Discussion

Module 9 – Discussion: The Research Report

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When you looked at the pages of the APA Pocket Style Manual as part of your reading assignment, you saw instructions on what sections should be included in a report and very specific formatting instructions on things like tables, graphs, charts, quotations, headings, references, and a variety of other items. In this course and others you take, you may begin to think that your instructor is way too picky on things such as these. For this discussion board, answer the following questions.

Discussion Topic:

  1. 1. Suppose your instructor requires you to follow the formatting instructions in the APA Pocket Style Manual exactly. Is he or she being too picky and should they lighten up a bit?
  2. 2. Are specific formatting instructions necessary in a research report? Why or why not?
  3. 3. If you are submitting a research report for publication or presentation, why should you be concerned about formatting?

Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.

Embry RSCH 202 Module 1 Library Basic Training Assignment

Library Basic Training

You may have completed Library Basic Training in a previous course. That’s great! This course will require extensive use of the library resources, so even if you completed Library Basic Training previously, you should go back and review it at this time.

The Hunt Library’s Library Basic Training course is divided into three separate sections:

  1. 1. Introduction (introduces the services available)
  2. 2. Getting Started with Research (teaches how to use EAGLE search)
  3. 3. Focused Research (demonstrates how to access the databases and provides the steps for requesting items from the Hunt Library).

You must complete each section in order before you will be allowed to move on to the next section. After completing the training, you will be emailed a certificate of completion in PDF format.

To complete Library Basic Training, click on the following link:

http://library.erau.edu/help/library-basic-training/

Remember—to receive credit for completing this course activity, you must forward a copy of the email with your certificate of completion to your RSCH 202 instructor.

Embry RSCH 202 Module 1 The Literature Review – Annotated Bibliography Assignment

This assignment builds on material you should be familiar with from your prerequisite English course. Your assignment is to prepare an annotated bibliography using APA style on one of the following topics or another topic of interest to you from a business perspective:

  1. 1. Service quality
  2. 2. Product development
  3. 3. Open-market operations
  4. 4. Information systems
  5. 5. Manufacturing technology
  6. 6. Assessment centers
  7. 7. Transfer pricing

Pick a topic that interests you and develop a good annotated bibliography following the instructions below. You will use the resources you find for this assignment in the Literature Review assignment in Module 2 and the Research Methodology assignment in Module 8. As you look for references in this assignment, keep in mind that the Literature Review and Research Methodology assignments will involve formulating a research question and designing a methodology to answer that question, so be thinking of interesting questions related to the topic you select—questions that you might want to explore further.

From the text A Pocket Style Manual, APA Version, read the following:

  • Chapter 6 § 6a: Maintaining a working bibliography, for compiling list of sources at the end of your paper
  • Chapter 12 § 12e: Annotated bibliography (economics), to understand the reference list entry by summarizing the source
  • Chapter 5: Evaluating sources, for specific tips on evaluating sources

Note that you will probably need to refer to Chapter 14 of A Pocket Style Manual, APA Version, for formatting of different types of references. It is important that you pay close attention to formatting requirements.

The assignment has two parts: 1) The list of sources, and 2) The annotation for each source. In the assignment you submit, the annotation for each source should immediately follow the listing of the source as shown in Chapter 12e of A Pocket Style Manual, APA Version.

The list of sources must contain the following:

  1. 1. The subject of your research, which you must state at the top of the page.
  2. 2. Ten sources of information about your subject, including:
  • At least one book
  • At least four articles from the Hunt Library databases
  • At least two scholarly articles

Special note: Wikipedia is not an acceptable source for scholarly work. Do not use Wikipedia as a source for this or any academic assignment. All sources must be correctly documented in APA style, and the entire references list must be correctly formatted in APA style.

The annotation for each source has two parts:

  1. 1. A short summary (1-3 sentences) of the information found in the source
  2. 2. An evaluation of the source’s credibility, reliability, currency, possible bias, and usefulness with respect to your topic. Review the following documents on:

Embry RSCH 202 Module 1 Library Basic Training

Library Basic Training

You may have completed Library Basic Training in a previous course. That’s great! This course will require extensive use of the library resources, so even if you completed Library Basic Training previously, you should go back and review it at this time.

The Hunt Library’s Library Basic Training course is divided into three separate sections:

  1. 1. Introduction (introduces the services available)
  2. 2. Getting Started with Research (teaches how to use EAGLE search)
  3. 3. Focused Research (demonstrates how to access the databases and provides the steps for requesting items from the Hunt Library).

You must complete each section in order before you will be allowed to move on to the next section. After completing the training, you will be emailed a certificate of completion in PDF format.

To complete Library Basic Training, click on the following link:

http://library.erau.edu/help/library-basic-training/

Remember—to receive credit for completing this course activity, you must forward a copy of the email with your certificate of completion to your RSCH 202 instructor.

Embry RSCH 202 Module 3 Assignment Case Study Data Collection

Assignment: Data Collection – Interviews and Observations

Chapter 7: KYOTOMIDTOWNSHOPPINGCENTRE

KyotoMidtownisacompositeurbandistrictofmodernbuildingssurroundingahistoricJapanese garden. It features sophisticated bars, restaurants, shops, art galleries, a hotel and leafy public spaces. Kyoto Midtown aims to offer a unique shopping experience with a broad selection of outlets that include Japan’s first flagship boutique and the world’s first concept shops. From playful and trend setting boutiques to prestigious brands valued the world over, it aspires to be a place for people who appreciate the finer things in life.

In the past few years however, visit or numbers have declined. For this reason, the management of Kyoto Midtown shopping Centre feels that it is important to develop a better understanding of its shoppers in ordertotaketheshoppingexperiencetoanextlevel.Itwantstoknowwhatattracts customers to its stores, what customers need while shopping and how they go about shopping. Based on these insights, it wants to develop strategies that are closely aligned with its customers’ shopping strategies, needs and preferences.

The management of the shopping Centre has hired Hoshimi Kusunoki, an international full-time MBA student to produce are port complete with practical, hands-on recommendations ready for implementation. Born and raised in an upper class family in Yamanote, Hoshimi is familiar with the lifestyle and attitudes of people visiting the Kyoto Midtown shopping center and the high expectations that they have.

A keyaim of Hoshimi’s research project is to find out what shoppers would need to increase the frequency of shopping at the centre as well as to understand how it compares to other shopping centres in Kyoto competing for customers. Based on preliminary research, Hoshimi has been able to develop the following specific project objectives:

  • To establish the profile of shoppers
  • To understand their awareness and usage of the Midtown Shopping centre
  • To understand how shoppers travel to the shopping centre, how far they have traveled and how frequently they shop there
  • To explore shopper behavior and understand what they have purchased or had expected to purchase and average expenditure
  • To understand their expectations to the Midtown shopping centre
  • To understand their attitudes to the Midtown shopping centre Hoshimi wants toconduct structured face to face interviews with 100 shoppers at the shopping centre and a competing shopping centre. The interviews will take place during the key shopping hours across every day of the week among are presentative sample of participants.

QUESTIONS

1. Hoshimi has planned to carry out structured interviews. How do structured interviews differ from unstructured interviews? Which would be more appropriate for this study and why?

2. What are the possible advantages and dis advantages of using face to face interviews in this situation?

3. The information obtained during interviews should be as free as possible from bias. How can Hoshimi minimize bias introduced by the interviewer, the interviewee, or the situation?

4. What advice would you give Hoshimi regarding the selection of participants for her interviews?

?

Chapter 8: PERFORMANCE IMPROVEMENT THROUGH MYSTERY SHOPPING

Dawson Chambers is a young, dynamic and fast growing research agency that is specialized in Mystery Shopping, Market Research, and Customer Service Training. It is located in Geneva, Switzerland from where it provides national and international organizations with customized performance improvement programs. Dawson Chambers has a consider able network of specialist mystery shoppers operating from regional hubs across Switzerland. These mystery shoppers provide service organizations with the tools to develop, train and re-train their teams to improve customer service and sales performance. Dawson Chambers has recently been approached by Sebastian Koch, manager of Swiss-tell, a Swiss mobile phone provider headquartered in Basel. Sebastian has asked Dawson Chambers to assess the quality of service delivery to customers of Swiss-Tel mobile phone shops across Switzerland.

Like in many other countries, the mobile phone industry in Switzerland is huge and despite the rapid growth of online shopping, brick-and-mortar business is still dominant in the mobile phone industry; most people interact with a mobile phone provider via a phone shop. According to many however, the quality of service delivery in these phone shops is poor. A participant in a preliminary study described the quality of service delivery in phone shops as follows: “While it would be un reasonable to expect every sales assistant to know the complete ins and outs of each phone- although it would be rather nice if they did-you do expect good advice. Most of the time however, shop assistants do not offer anything near to advice; they try to shove certain products down your throat and they are always trying to up- sell.”

Sebastian Koch believes that it doesn’t have to be this way. He thinks that consumers should get sound advice without being be little and patronized. Heal so thinks that mystery shopping can provide an excellent insight in to his team’s ability to interact with customers and that it is therefore a valuable tool to improve both sales and customer service. That is why Sebastian has asked Dawson Chambers to develop and launch a mystery shopping program. Sebastian has explained that the aims of this program are to:

  • Highlight if company processes are being followed;
  • Provide a comprehensive evaluation of the service process; Sebastian wants to know what works in the customer service process and what does not;
  • Identify training needs for the stores to improve their service.

With these objectives in mind Dawson Chambers has developed a mystery shopping program. The research agency has drawn up a survey model and after a thorough discussion with Sebastian– decided that its mystery shoppers have to collect the following information:

  • speed of service;
  • the questions asked by the shop assistant to help the customer to find a suitable product;
  • the types of products shown by the shop assistant;
  • the sales arguments used by the shop assistant;
  • whether or how the shop assistant attempted to close the sale;
  • compliance with company standards relating to service;
  • whether the shop assistant suggested any add-on sales;

They have also agreed upon the following. A number of mystery shoppers will be given instructions to make the transaction at ypicalto test the knowledge and service skills of the shop assistants whereas others will try to return previously bought merchandise. Not all mystery shopping scenarios will include a purchase.

Two months later.

After visiting one or more phone shops the mystery shoppers have submitted the collected data to Dawson Chambers, which reviewed and analyzed the information. A report and a presentation of the results was produced, identifying strengths and weaknesses of the company’s performance. Points on which improvement was required were identified and recommendations made as to how to achieve these improvements.

QUESTIONS

1. Define observation and explain (based on your definition) why mystery shopping is a form of observation.

2. If you were Sebastian Koch, would you inform your shop assistants about the mystery shopping program before it actually takes place? Why (not)?

3. (How) would the mystery shoppers benefit from a coding scheme?

4. What are the benefits of mystery shopping over other methods of data collection such as interviews or questionnaires?

5. Sebastianisrelyingsolelyonmysteryshoppingtoimprovethecompany’sperformance.Whatarethe dangers of this? In other words, what are the limitations of mystery shopping?

Reference:

Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill building approach (6th ed.). Chichester, United Kingdom: Wiley. ISBN: 978-1-119-94225-2.

Embry RSCH 202 Module 3 Turn in Literature Review Draft

The Literature Review Assignment was introduced in Activity 2.6. Take advantage of this opportunity! The purpose of the draft is to give you an opportunity to get feedback from your instructor prior to writing your final proposal – the draft isn’t expected to be perfect. It will be graded, but will count only 2% of your final course grade. A good grade on the draft means that you submitted it on time; your instructor feels that you put good effort into it, and that it addresses the required topics. The literature review that is due in Module 5 will be subject to much more stringent grading criteria. That means it is possible that you could receive a higher grade on a draft than on the corresponding portion of the final complete proposal.

Embry RSCH 202 Module 4 Case Study – Measurement of Variables

Case Study: Measurement of Variables– Operational Definitions

Chapter 11: The Standard Asian Merchant Bank

The Standard Asian Merchant Bank is a Malaysian merchant bank head quartered in Kuala Lumpur. The bank provides financial services in asset management, corporate finance, and securities broking. Clients of The Standard Asian Merchant Bank are among others institutional investors, foundations, (semi) public institutions, companies, and high net- worthindividualclients.SegmentsinwhichTheStandardAsianMerchantBankoperatesare small and medium-sized listed companies, real estate, and biotech firms.

Syafiq Aimi is a Business student from the National University of Malaysia which is located in Bangi, Selangor-about 35km south of Kuala Lumpur. Syafiq is currently undertaking a research project for the Structured Products (SP) desk of The Standard Asian Merchant Bank’s securities department. The SP desk is responsible for developing and selling structured products: investments that consist of a portfolio of securities and derivatives. Structured products are investment instruments that are created to meet specific needs that cannot be met from standardized financial instruments. The products of the SP desk are tailor-made and they are developed based on the Standard Asian Merchant Bank’s niche specializations which are Asian listed real estate companies, life sciences companies, and shares.

The SP desk of The Standard Asian Merchant Bank has its own web site that is primarily used to provide information to the user soft he website. The website contains information about the products offered (e.g., brochures, legal documents, and bid-ask spreads), publications, and contact information. The website can be classified as a services-oriented relationship- building website. There are two main groups of website users; financial advisors and institutional clients of the SP desk. They use the website to examine product features, prices of the products offered by the SP desk, and legal information.

For the SP desk, there are several reasons why they have asked Syafiq to undertake a research project:

1. Satisfaction with the website has never been measured. As a result, the SP desk does not know how the users experience the website. The current content and layout of the website are based on assumptions of what users are looking for on the website. For this reason, the website may contain elements deemed unnecessary by the users and it might lack features that are important to the users.

2. Users of the website only spend a small amount of time on the website. In 2011,

More than 70% (75.4%) of the visitors spent less than 30 seconds on the website of the SP desk (AW Stats, 2011). The products offered at the website are quite complex and clients often have a lack of knowledge concerning Structured Products. Therefore it is desirable to encourage website users to spend more time on the website.

3. The website is not self-explanatory. Consequently, people contact employees of the SP desk to ask for explanation and clarification. This is a time consuming process that is relatively expensive for a small desk.

Based on preliminary research, the following problem statement was created by Syafiq:

“What elements are of importance in driving Satisfaction with the Website in the Asian investment banking industry, to what extent do these variables influence Satisfaction with the Website, and how can there sults of this study be used to create a website for the SP desk that is self-explanatory, that people use as their main information source and that web site users spend more time on?”

Several research methods are used by Syafiq to answer the problem statement. In order to determine the variables relevant to his study Syafiq has carried out a literature review and face-to-face interviews. Based on the literature review and a rigorous analysis of the interviews Syafiq has developed the following conceptual model.

Information quality

System quality

Interactivity

Satisfaction with the Website

System design quality

Syafiq now wants to collect quantitative data to be able to test this model with multivariate regression analysis. In order to collect these quantitative data, Syafiq is currently busy with designing a survey which he wants to post online. He has developed the following table that should help him to operationalize the constructs in his conceptual model.

Table 1: Overview of the Constructs/variables in my Model, “Subcontracts”, and Survey

Questions

Information quality

Variable Definition Survey questions
Information content Referstothecontent ofthe information providedbythewebsite (Hernandezet al. 2009) Therangeofinformationishigh.The information isapplicabletothewebsite’sactivities(zie relevance).

The information isdetailed (zieaccuracy).

The maingoalofthe informationonthewebsiteisclear.

Thewebsiteprovidesin-depthinformation.

The information onthewebsiteisinformative toyourusage. The information onthewebsiteisvaluable toyour usage. The information onthewebsiteisoftheappropriatedetail.The contentonthewebsitesupportsitsintendedpurpose.

Relevance Refers to the degree to which the information meets the needs of the website user (Muylle etal.2004). Thewebsiteprovidesinformation thatexactlyfits your needs.The information isapplicabletothewebsite’sactivities.

The information inthewebsiteisrelevant.

The information inthewebsiteistothepoint.

The information inthewebsitedoesnothelpmeatall.

Up-to-date Referstothecurrencyofthe information onthewebsite (McKinneyetal. 2002). Information isalwaysupdated inthesite.Thewebsiteprovidesup-to-dateinformation.

The information iscurrent.

Yougetthe information youneedintime.

Understandability Referstotheclearnessand goodnessoftheinformation (Cheung and Lee2005, 2008). Thecontentofthewebsiteiseasytounderstand. The meaning ofthe informationisclear.The information inthewebsiteisclear to me.

The information inthewebsiteispresentedclearly. The information isclear in meaning.

The information iseasytocomprehend.

Ingeneral, information onthewebsite isunderstandablefor youto use.

Completeness Referstothecompletenessoftheinformation onthewebsite(Muylle

etal. 2004)

Thewebsiteprovidescomprehensiveinformation.Thewebsiteprovidessufficientinformation. The information inthewebsiteiscomplete.

The information inthewebsiteissufficientlydetailed.

Reliability Referstothedegreeofconsistency anddependabilityoftheinformation onthewebsite(Cheung andLee2005,2008; McKinneyetal.2002). Thewebsiteprovidesinformation that youtrust. The information onthewebsiteistrustworthy. The information onthewebsiteis credible.Ingeneral, information onthewebsite isreliableforyoutouse.
Accuracy Referstothedegreetowhichthe information onthewebsiteis perceivedtobeprecise(Muylle etal.2004;Zhangand vonDran2002). Thewebsiteprovidesaccurateinformation. Thewebsiteprovidespreciseinformation. The information onthewebsiteisdetailed. The information onthewebsiteisaccurate.The information onthewebsiteisnotprecise. I canrelyonthe information inthewebsite.

The information inthewebsiteissufficientlydetailed.

Usefulness Referstothedegreetowhichthe user believesthattheinformation onthewebsitewill enhancetheir decision (Cheung and Lee2005,2008; McKinneyetal.2002) The information onthewebsiteisuseful.The information onthewebsiteisinformative toyour usage.

The information onthewebsiteisvaluable toyour usage.

Ingeneral, information onblackboard isusefulfor youtouse.

Systemquality

Variable Definition Surveyquestions
Navigability Referstothe easewithwhichuserscanfindtheneededinformation on thewebsite(Schmidt etal. 2007; EvansandKing 1999*). I findthesite easytonavigate.Thenavigation linksarestated in everypage.

Itiseasytofindtheinformation I needfromthiswebsite.

The organizationofthecontentsofthissite makesit easyfor meto know whereI amwhennavigatingit.

You obtaindesired information quickly. Itiseasyto locate theinformation.

Thewebsite isbeing easytogobackandforthbetweenpages. Thewebsite isprovidinga few clickstolocateinformation.

Ingeneral, thewebsite iseasytonavigate.

Access Referstotheavailabilityofthe websiteatall times(Cheung and Lee2005; 2008) Thewebsite isresponsivetoyour request.Ingeneral, thewebsiteprovidesgoodaccess.

Thewebsite isavailable atall times.

Thewebsitecanbeaccessedusingdifferentbrowsers(OS).

Easeof use Referstothe easewithwhichthe website canbeused(Tarafdar and Zhang 2006). I findthesite easytooperate.Thewebsite iseasytounderstand.

Thiswebsite issimple touse, evenwhenusing itfor thefirsttime. Thewebsite iseasytouse.

Thewebsite isuser-friendly.

Itisdifficulttooperatethewebsite.

Ingeneral, thewebsite isuser friendly.

Thewebsite iswell organized.

I findthewebsite easytouse.

Speed Referstothedegreetowhichthe websiteusersperceivethewebsite tobefastorslow(Muylle etal.2004). I findthesitedownloadtimeacceptable. Thespeedofdisplaybetweenpagesishigh.There isverylittle timebetween myrequest forpagesandhavingthe pagesdisplayed onmy computer.

Therateatwhich informationisdisplayed isfast. Thesitedoesn’twastemytime.

Thewebsite istimeconsuming.

Itdoesnottake muchtimetogetfromoneplace inthewebsiteto

another.

Thewebsite isfast.

Thewebsite isquicklyloadingall thetextandgraphics.

WhenI usethewebsitethere is verylittle waitingtimebetweenmy actions andthewebsite’sresponse.

Thewebsite loadsquickly.

Thewebsitetakeslongtooload.

Security Referstotheusersperceptions’ of thewebsite’sreliabilityandsafety (AwamlehandFernandes2005). Youfeelthewebsite issecure.Thewebsitehasprovisionsfor user authentication.

Thewebsitehasan informationpolicy.

Thewebsitehasadequatesecurityfeatures.

Privacy Referstothe elementsthatprovide websiteusersasenseof privacy (Schmidt etal. 2008). I feel like myprivacyisprotectedatthiswebsite.
Systemaccuracy Referstotheaccuracyofthewebsite inprovidinginformationto itsusers. Thesystem isaccurate.Areyousatisfiedwith theaccuracyofthesystem?
Systemreliability Referstothereliabilityofthe website inprovidinginformationto itsusers. Yougetthe informationthatyourequested onthewebsite.

Interactivity

Variable Definition Surveyquestions
Customersupport Referstothefacilitiesandcommunication channelsthata companyofferstoestablish direct contactwithusersinordertohelp themwithquestions or problems(ChenandYen2004; Hernandez etal.

2009;Wan2000; Wolfinbargerand

Gilly2003**).

I cansendmyfeedbackaboutthesite.Think ofall thepossible waysthat you cancontactour bank whenyou needto. Based onthisinformation andonyour ownpreferences, how easydoyouthink it istocontactus?

Youaresatisfiedwiththecustomersupportprovidedbythewebsite. Youaresatisfiedwiththeafter-salessupportprovidedbythewebsite. Thewebsiteunderstands your problemsandrequests.

Thewebsiterespondstoyour requestsfast enough.

Thewebsiteprovidesthepersonalized customer supportyouneed.

Thewebsiterespondstoyour problemsandrequestspromptly. Thecompanyiswillingandreadytorespondto customer needs. Whenyouhaveaproblem, thewebsiteshowsasincere interest in solvingit.

Inquiriesareansweredpromptly.

Customisation Referstotheabilityofwebsitesto presentcustomized informationto fulfill the individual needs ofusers (Tarafdar andZhang 2006; Chenand Hitt2002***; Greer andMurtaza2003****) Thewebsiteprovidesinformation thatexactlyfits your needs. Thewebsitecanunderstandwhat you need viainteractive communication.Thewebsitehaspersonalization characteristics. Thewebsite offerscustomizedinformation.

The levelofpersonalization isaboutright, nottoo muchortoolittle. Thewebsiteprovidestheprecise information youneed.

Thewebsiteprovidesreportsthat seemtobejustabout exactlywhat youneed.

Thewebsiteallowsmeto interactwithit toreceivetailored information.

I can interactwiththewebsite in ordertogetinformationtailored to my specificneeds.

Control Referstothe featuresonthewebsite that influence theusers’sense of control(WolfinbargerandGilly2000)*****. Thesiteprovidesvalueadded features.WhenI amusingthiswebsite, I feelthatI am incontrolofwhatI can

do.

Theuser controlstheorder or sequenceofinformation access. Theuser controlshowfasttogo throughthewebsite.

Theuser controlsopportunitiesfor interaction.

Userscontrolthedifficultyleveloftheinformation accessed. Thewebsitehasfeatures,whichhelpmeaccomplish mytask.

Systemdesignquality

Variable Definition Surveyquestions
Visualappeal Referstotheaestheticsofthe website(Loiacono etal. 2002). Thesitehasanattractiveappearance. Thewebsitehasanattractivelayout.I like thelayoutofthewebsite.

The layoutofthewebsiteis visuallycomforting. The layoutofthewebsiteisannoying.

Thewebsite isvisuallyattractive.

Thewebsitehasanattractivescreenlayout. Thewebsite isvisuallypleasing.

Thewebsitedisplaysvisuallypleasing design. Thewebsite isvisuallyappealing.

Innovativeness Referstotheuniquenessand creativityofthewebsite(Loiacono et al. 2002). Thedesignisappropriatetothetypeofthesite. Thewebsite isinnovative.Thewebsitedesignisinnovative. Thewebsite iscreative.
Legibility Referstothe easeofreading oftheinformation onthewebsite(Palmer

2002).

Thesitepresentsthe information inanappropriateformat.The outputformat iseasytoread.

The layoutofthe information iseasytounderstand. Thewebsite iswell organized.

Thewebsitehasasimple layoutfor itscontent. Thewebsitehasacleardesign.

The information onthewebsiteiseasytoread. Thetext on thewebsite iseasytoread.

Consistentimage Referstotheconsistencyofthe imageprojectedbythewebsitewith the imageofthefirm (Loiacono et al.2002). Thedesignisappropriatetothetypeofwebsite. I findthesitehasconsistentpagelayout.Youaresatisfiedwiththe imageofthewebsite.

The companyto which the website belongshasa well-knownbrand. The website projectsanimage consistentwiththe company’simage. Thewebsite fitswithmyimageofthecompany.

The website’s image matches that of the company.

Satisfaction with the Website

Satisfactionwiththewebsite Definition Surveyquestions
Thediscrepancybetweena customer’sexpectations andperceptions of performance Ingeneralterms, I amsatisfiedwiththewaythatthiswebsitehas carried out myactions.Ingeneral,Iam satisfied withtheservicethatIreceivedfromthewebsite. Pleasethinkofyouroverallexperience withthewebsite.Onascaleof1-7,overall,howsatisfiedareyouwiththewebsite?

Youaresatisfiedwith thewebsite.

Note. The “survey questions” in the last column are questions fromvarious studies on website quality. I have tried to find

As many questions as I could. Every single survey question is taken out of (one of)the papers presented in the reference list.

REFERENCELIST

Awamleh Raedand Cedwyn Fernandes (2005),“Internet banking: an empirical investigation into the extent of adoption by banks and the determinants of customer satisfaction intheUnitedArabEmirates,”JournalofInternetBankingandCommerce,10(1),

0509-05.

Chen, Kuanchin and DavidC.Yen(2004),“Improvingthequalityofonlinepresencethrough interactivity,”Information&Management,42,217-26.

Chen,P.S.andL.M.Hitt(2002),“MeasuringSwitchingCostsandtheDeterminantsof CustomerRetentioninInternet-EnabledBusiness,”InformationSystemsResearch,13 (3),255-74.

Cheung, ChristyM.K.andMatthewK.O.Lee(2005),“TheAsymmetricEffectof Website

AttributePerformanceonSatisfaction:AnEmpiricalStudy,”inproceedingsofthe

38thHawaiiInternationalConferenceonSystemSciences,1-10.

Evans,J.R.,andV.E.King(1999),“Business-to-businessmarketingandtheWorldWideWeb: Planning,managingandassessingwebsites,”IndustrialMarketingManagement,28 (4),343–58.

Greer,T.H.and M.M.Murtaza(2003),“WebPersonalization:TheImpactofPerceived InnovationCharacteristicsontheIntentiontoUsePersonalization,”Journalof ComputerInformationSystems,Spring,50-3.

Hernandez, Bianca, Julio Jimenezand Jose M. Martin(2009),“Key website factors in e- businessstrategy,”InternationalJournalofInformationManagement,29(5),362-71.

Loiacono,EleanorT.,RichardT.WatsonandDale L.Goodhue(2002),“WebQual:Ameasure ofwebsitequality,”inMarketingTheoryandApplications,Vol.13,ed.K.K.Evansand

L.K.Scheer:Chicago:AmericanMarketingAssociation,1-71.

McKinney,Vicki,KanghyunYoonandFatemehM.Zahedi(2002),“TheMeasurementof Web-CustomerSatisfaction:AnExpectationandDisconfirmationApproach,” InformationSystemsResearch,13(3),296-315.

Muylle, Steve, Rudy Moenaertand Marc Despontin(2004),“The conceptualization and

Empirical validation of websiteusersatisfaction,”Information&Management,41,

543-60.

Palmer, Jonathan W.(2002),“Website usability, design and performance metrics,” InformationSystemsResearch,13(2),151–67.

Schmidt, Serje, AntoniS. Cant all ops and Cristiane Pizuttidos Santos (2008), “The characteristics of hotel websites and their implications for website effectiveness,” InternationalJournalofHospitalityManagement,27(4), 504-16.

Tarafdar, Monideepa and Jie Zhang(2005),“Analysis of Critical Website Characteristics: A Cross-CategoryStudyofSuccessfulWebsites,”JournalofComputerInformation Systems,46(2),14-24.

Wan, Hakman A.(2000),“Opportunities to enhance a commercial website,” Information & Management,38(1),15–21.

Wolf in barger, M.,and M.C. Gilly(2000),“Consumer motivations for online shop-ping,” in

Proceedings of the Americas Conference on Information Systems, Long Beach, CA: AssociationforInformationSystems,1362–6.

Zhang, Ping and Gisela M. von Dran(2002),“User Expectations and Rankings of Quality

Factors in Different Web Site Domains,” International Journal of Electronic Commerce,

6(2),9-33.

QUESTIONS

1. Measurement is the assignment of numbers to characteristics (or attributes) of objects according to a pre-specified set of rules. Describe the object and characteristics of Syafiq’s study.

2. The measurement of more abstract and subjective characteristics (or attributes – such for instance the attributes in Syafiq’s study) is more difficult than the measurement of other, more tangible attributes such as weight, length, gender, age, and marital status. Why is that?

3. One-way of tapping more abstract and subjective attributes is operationalizing these attributes.

a. What is operationalization?

b. Describe the process of operationalizing variables.

4. Based on are view of the literature Syafiq has developed a table (Table1) that should help him to operationalize the variables of his conceptual model. Use this table to discuss the attribute ‘Information Quality’ in terms of dimensions and elements. In other words, which dimensions of ‘Information Quality’ has Syafiq found in the literature and how have these dimensions further been broken in to elements by researchers who have investigated this issue in the past?

5. Syafiq could decide to use the survey questions he has found in the literature as a basis for his questionnaire. Is it, in general, a good or a bad idea to use existing scales? Why?

Reference:

Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill building approach (6th ed.). Chichester, United Kingdom: Wiley. ISBN: 978-1-119-94225-2.‘

Embry RSCH202 Module 5 Final Literature Review

You should have turned in a draft in Module 3, received feedback from your instructor, and revised the draft based on the feedback you received. In this activity, you will turn in your final literature review assignment.
In an effort to curb plagiarism, ERAU provides instructors with TurnitIn, an anti-plagiarism tool. When you submit this assignment, it will be automatically screened by TurnitIn. TurnitIn will compare your writing with a database of millions of other written works and checks for originality versus plagiarized papers. You will be able to view your originality report.

Embry RSCH202 Module Module 7 Submit Quantitative Data Analysis

Module – 7: CASE STUDY

QUESTIONS

1. Why are the data that Jack has gathered qualitative in nature?

2. Describe the sampling technique that Jack used. Using the sampling techniques described in Chapter 13 and summarized in table 13.2 on page 254, which type technique do you think Jack used? Do you think the technique was appropriate? What are its strengths and weaknesses? Would another technique have been better? Explain your answers.

3. Describe the three steps in qualitative data analysis (data reduction, data display, and the drawing of conclusions)on the basis of Jack’s study.

4. Jackhasnotpaidanyattentiontothereliabilityandvalidityofhisresultsinthefirst

Draft of his study.

a. Discuss reliability and validity in qualitative research.

b. Describe how Jack could have paid attention to the reliability and validity of his findings.

5. PleasecategorizethefollowingthreeresponsesintoJack’sclassificationsystem.

It is possible that you experienced several emotions at that moment. Which emotion did you feel the strongest?_______________________________

How intense did you experience this emotion?

Not intense at all 1 2 3 4 5 Very Intense

Did you experience any other emotions because of this event? If you did, which emotions and to what extent?

Not intense at all Very Intense

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

It is possible that you experienced several emotions at that moment. Which emotion did you feel the strongest? ________________________

How intense did you experience this emotion?

Not intense at all 1 2 3 4 5 Very Intense

Did you experience any other emotions because of this event? If you did, which emotions and to what extent?

Not intense at all Very Intense

_____                        _______________ 1 2 3 4 5

_____                                        _______ 1 2 3 4 5

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

It is possible that you experienced several emotions at that moment. Which emotion did you feel the strongest?_______________________

How intense did you experience this emotion?

Not intense at all 1 2 3 4 5 Very Intense

Did you experience any other emotions because of this event? If you did, which emotions and to what extent?

Not intense at all Very Intense

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

Embry RSCH202 Module 8 Submit Case Study Qualitative Data Analysis

Module – 7: CASE STUDY

QUESTIONS

1. Why are the data that Jack has gathered qualitative in nature?

2. Describe the sampling technique that Jack used. Using the sampling techniques described in Chapter 13 and summarized in table 13.2 on page 254, which type technique do you think Jack used? Do you think the technique was appropriate? What are its strengths and weaknesses? Would another technique have been better? Explain your answers.

3. Describe the three steps in qualitative data analysis (data reduction, data display, and the drawing of conclusions) on the basis of Jack’s study.

4. Jack has not paid any attention to the reliability and validity of his results in the first

Draft of his study.

a. Discuss reliability and validity in qualitative research.

b. Describe how Jack could have paid attention to the reliability and validity of his findings.

5. PleasecategorizethefollowingthreeresponsesintoJack’sclassificationsystem.

It is possible that you experienced several emotions at that moment. Which emotion did you feel the strongest?____ ___________________________

How intense did you experience this emotion?

Not intense at all 1 2 3 4 5 Very Intense

Did you experience any other emotions because of this event? If you did, which emotions and to what extent?

____                    __________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

It is possible that you experienced several emotions at that moment. Which emotion did you feel the strongest?_____.___________________

How intense did you experience this emotion?

Not intense at all 1 2 3 4 5 Very Intense

Did you experience any other emotions because of this event? If you did, which emotions and to what extent?

Not intense at all Very Intense

_____ 1 2 3 4 5

_____ 1 2 3 4 5

_____ 1 2 3 4 5

_____ 1 2 3 4 5

_____ 1 2 3 4 5

It is possible that you experienced several emotions at that moment. Which emotion did you feel the strongest?________________________

How intense did you experience this emotion?

Not intense at all 1 2 3 4 5 Very Intense

Did you experience any other emotions because of this event? If you did, which emotions and to what extent?

Not intense at all Very Intense

_There was nothing I could do.___________ 1 2 3 4 5

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

________________________________ 1 2 3 4 5

Embry RSCH202 Module 9 Submit Research Methodology

In Module 8 you worked on a report that contains the following paragraphs taken from Report 3 on page 374 of the Sekaran and Bougie text: Study Design, Population and Sample, Variables and Measures, Data Collection Methods, and Data Analysis Methods.

In an effort to curb plagiarism, ERAU provides instructors with Turnitin, an anti-plagiarism tool. When you submit this assignment, it will be automatically screened by Turnitin. Turnitin will compare your writing with a database of millions of other written works and checks for originality versus plagiarized papers (even patch-quilt plagiarism).