MIS 672 Final Examination



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MIS 672 Final Examination

MIS 672 Final Examination


MIS 672 Final Examination

MIS 672 Final Exam

Question 01. E-commerce can be defined as:________________-

  1. the use of the Internet and the Web to transact business.
  2. the digital enablement of transactions and processes within a firm.
  3. digitally enabled commercial transactions between and among organizations and individuals.
  4. both (a) and (c).

Question 02. The following are all unique features of e-commerce technology:_______________

  1. interactivity, global reach, information asymmetry, personalization/customization.
  2. universal standards, richness, information density, interactivity.
  3. information density, universal standards, personalization/customization, sales force-driven.
  4. local/regional reach, interactivity, richness, personalization/customization.

Question 03. Disintermediation refers to: __________________________

  1. new opportunities for middlemen to aggregate content, products and services.
  2. the disappearance of market middlemen and the destruction of traditional distribution channels.
  3. hyper-competition.
  4. the fact that when everyone uses the same tool or product, all participants receive more value.

Question 04. In addition to the Internet and the World Wide Web, which of the following technologies is integral to understanding e-commerce?

  1. Client/server computing
  2. Wireless computing
  3. Peer-to-peer computing
  4. Mainframe computing

Question 05. Today, the portal business model is to:___________________

  1. serve solely as a gateway to the Internet.
  2. be a destination site.
  3. provide an integrated package of content and services all in one place.
  4. both (b) and (c).

Question 06. A/An ___________ is a company that offers access to Internet-based software applications to other companies.

  1. market creator
  2. ASP
  3. exchange
  4. portal

Question 07. The global scale of the Internet impacts the business environment in all of the following ways Except:__

  1. it lowers costs of industry and firm operations through production and sales efficiencies.
  2. it enables competition on a worldwide scope.
  3. it increases the importance of having a local and regional sales force.
  4. it lowers barriers to entry, yet greatly expands market at the same time.

Question 08. The basic building blocks of the Internet include all of the following except:__________

  1. client/server computing.
  2. the SMTP, POP, and IMAP protocols.
  3. the TCP/IP communications protocol.
  4. double auction.

Question 09. All of the following portals are in the top four in the United States in terms of reach except:__

  1. AOL.
  2. MSN.
  3. Yahoo.
  4. Lycos.

Question 10. Which of the following is a community technology that allows users to easily post messages to the entire community?

  1. Chat
  2. Message board
  3. Instant messaging
  4. E-mail

Question 11. A(n) _________ is created by an organization for the purpose of pursing organizational goals

  1. interest community
  2. affinity community
  3. sponsored community
  4. practice community

Question 12. Which of the following generates the largest share of media revenues?

  1. Entertainment
  2. Television
  3. Newspapers
  4. Radio

Question 13. Which of the following three forms of media account for over 80% of the hours spent consuming media?

  1. Television, radio, Internet
  2. Television, magazines, Internet
  3. Internet, radio, and newspapers
  4. Television, Internet and newspapers

Question 14. All of the following are aspects of content convergence except:________________

  1. industry structure.
  2. design.
  3. Production.
  4. distribution.

Question 15. Which of the following occurs first in the process of media convergence?

  1. Media integration
  2. Media migration
  3. Media transformation
  4. Media maturity

Question 16. The merger of AOL and Time Warner is an example of:________________

  1. technological convergence.
  2. content convergence.
  3. industry convergence.
  4. none of the above.

Question 17. A Hollywood film production company that creates a Web site that contains free content about its forthcoming movies is using which type of revenue model:

  1. subscription.
  2. pay-per-view.
  3. advertising.
  4. marketing.

Question 18. uses which of the following revenue models:_______________

  1. marketing.
  2. advertising.
  3. pay-per-view.
  4. mixed.

Question 19. An e-book that is stored on a publisher’s server and for which purchasers pay a fee for reading on- screen is an example of a:_______________

  1. Web-accessed e-book.
  2. Web-downloadable e-book.
  3. print-on-demand e-book.
  4. custom-published e-book.

Question 20. The primary e-book revenue model is:___________________

  1. advertising.
  2. subscription.
  3. pay-per-download.
  4. marketing.

Question 21. All of the following as screen display technologies for e-books except:______________

  1. ONIX.
  2. Clear Type.
  3. Cool Type.
  4. E-Ink.

Question 22. All of the following are e-book formats except:______________

  1. OEB.
  2. PDF.
  3. TK3.
  4. E-Ink.

Question 23. Which of the following are the top three producers of media revenues?

  1. Television, Internet and newspapers
  2. Television, entertainment and newspapers
  3. Entertainment, Internet, and books
  4. Entertainment, books and radio

Question 24. The online paid content audience is growing at about ____ a year.

  1. 6%
  2. 11%
  3. 16%
  4. 24%

Question 25. Which of the following forms of online entertainment is expected to grow the fastest to 2012?

  1. Film
  2. Online games
  3. Music downloads
  4. Sports

Question 26. Which of the following media companies had the highest 2005 revenues?

  1. News Corporation
  2. Viacom/CBS
  3. AOL/Time Warner
  4. Walt Disney/ABC

Question 27. Which of the following media companies recently purchased

  1. AOL/Time Warner
  2. Viacom/CBS
  3. Disney/ABC
  4. News Corporation

Question 28. Music download Web sites offer:____________

  1. high user control and high user focus.
  2. high user control and low user focus.
  3. low user control and high user focus.
  4. low user control and low user focus.

Question 29. Newspapers have historically used which of the following revenue models?

  1. Marketing
  2. Subscription
  3. Advertising
  4. Pay-per-view

Question 30. Which of the following online newspapers charges readers a subscription fee?

  1. New York Times
  2. Los Angeles Times
  3. Washington Post
  4. Wall Street Journal

Question 31. Which of the following is an example of technological convergence?

  1. iPods
  2. WebTV
  3. Web-enabled cell phone
  4. All of the above

Question 32. Which of the following is a high-speed, medium-range, broadband wireless metropolitan area network?

  1. Wi-Fi
  2. WiMax
  3. Bluetooth
  4. ZigBee

Question 33. Which of the following is a very high-speed, fixed broadband wireless LAN technology for the business market?

  1. Wi-Fi
  2. Wi-Fi 5
  3. Wi-Max
  4. ZigBee

Question 34. Which of the following is a Web application that enables Internet users to communicate with each other, although not in real time.________

  1. Online chat
  2. Online forum
  3. IM
  4. VoIP

Question 35. Which of the following is the fastest growing streaming audio and video tool?

  1. Microsoft’s Media Player
  2. Apple Quicktime
  3. RealMedia Player
  4. Adobe Flash

Question 36. Which Internet telephony firm did eBay purchase in September 2005?

  1. Vonage
  2. Dialpad Communications
  3. Skype
  4. Teleo

Question 37. Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?

  1. Watch lists
  2. Proxy bidding
  3. Sealed bidding
  4. Price matching

Question 38. All of the following types of auctions have a seller bias except:______________

  1. Dutch-traditional.
  2. Yankee auction-Internet.
  3. Dutch-Internet.
  4. double auction.

Question 39. All of the following types of auctions have a buyer bias except:______________

  1. sealed bid auction.
  2. name your own price.
  3. English auction.
  4. group buying.

Question 40. Which of the following is not a major trend in B2B e-commerce in 2006?

  1. Rapid growth of independent Net marketplace exchanges
  2. Rapid growth in collaborative commerce B2B applications
  3. Rapid growth of e-procurement firms
  4. Rapid growth of private industrial networks


MIS 672 Final Examination

MIS 672 Final Examination