BIAM 510 Week 8 Final Project-DeVry



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BIAM 510 Week 8 Final Project-DeVry 

BIAM 510 Week 8 Final Project-DeVry 


DeVry BIAM 510 Week 8 Final Project

Table of Contents

Management Section. 3
Introduction. 3
Using Directed Data Mining. 7
Methods Section. 13
Decision Trees. 13
Survival Analysis. 15
Market Basket Analysis. 17
Text Analytics. 20
Analysis Section. 23
Review Efforts. 23
Recommendations – Re-Analysis. 25
Knowledge Gained. 33
Conclusion. 34
Appendix A – Email Confirmation. 35
References. 36

Management Section


1. Discuss the role of BI in each of the four stages of the customer life cycle.

2. Describe the specific tools that might be appropriate for each and what questions or issues they would address. Make at least one of them a directed data mining approach.

3. Find at least one example of each stage from a web search

Using Directed Data Mining

1. Select one of the specific tools you described in your answer to the previous question.


2. Describe for each of the 11 components what you would do to appropriately manage the process. This should include issues such as

a. resources required;

b. possible problems encountered and appropriate responses;

c. measures of project success or failure; and

3. Descriptions of target and input variables.

You may also want to refer to the diagram in Week 3’s lecture materials and the related materials in Chapter 5 for additional details.

Methods Section

Decision Trees

Discuss in your own words how decision trees work

  1. What are the strengths of a decision tree approach?
  2. What are the weaknesses?
  3. When should they be used?

Survival Analysis

  1. Discuss the role hazards play in survival analysis.
  2. Describe how survival analysis would be used when trying to identify the behavior of multiple groups of customers
  3. Discuss the role of censoring in survival analysis.
  4. Provide specific examples of how survival analysis might be used to derive customer value.

Market Basket Analysis

Describe the insights a market basket analysis might provide an organization

  • Define the four measures of association rules and provide examples of each.
  • What are the three types of rules, and how might they occur?

Text Analytics

  • Compare and contrast the two major approaches to text analytics: bag of words and natural language processing.
  • Describe the steps in a corpus.
  • How is a term document matrix used?

Analysis Section

Review Efforts

Note:  Week 5 was chosen for possible recommendations.

  1. Describe what you consider to be the strengths of the analysis approach you used in this iLab
  2. Describe what you consider to be the weaknesses of the analysis approach you used in this iLab.
  3. Develop a set of recommendations of what might be done to improve the analysis you did in this iLab. You should have at least three recommendations……………………………………………………………………………

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